Our Story

Founded by a former athlete, Fit Aesthetica exists to bring together fashion, fitness and sustainability. Our pieces are specifically designed for water fitness and are made from high-tech, Italian fabric, created from ECONYL™ regenerated nylon.

Fit Aesthetica is worn by professional athletes worldwide (including olympic swimmers, divers, triathletes, surfers and synchronised swimmers), as well as by recreational athletes who simply love being active in water.

Made For Movement 

All of our Fit Aesthetica one pieces and bikinis have been carefully designed to allow you to move most effectively, whether you're competing, training or moving recreationally. The fabric itself is also ultra high-tech, and is chlorine resistant, UV protective, shape retaining, muscle compressing and designed for longevity. 

Our Fabric

Fit Aesthetica is a game changer. We are leading the market by combining high fashion design, and hand illustrations, with athletic performance swimwear. A big part of what makes our swimwear so revolutionary is the high-tech Italian fabric.
Our Econyl® is ULTRA chlorine resistant, and with the addition of Xtra Life Lycra®, it will last 5 times longer than its average chlorine-resistant competitor.   The Xtra Life Lycra® allows Fit Aesthetica to retain its elasticity and compression power through any kind of training.

On top of this, Econyl® is made from 100% regenerated nylon. We are so proud to support the Econyl regeneration system, which turns waste into wear. This system can be endlessly repeated without any loss in material quality, and has massive potential to significantly reduce nylon waste.
Our Australian swimwear brand has been proven to stand up to chlorine with no signs of damage for up to 240 hours. Our fabric also has a 50+ UPF rating, which blocks 97.5% of all UV Radiation from the sun. Although our fabric is comfortable, smooth, and lightweight, it’s resistant to suntan and oils, so you can use your swimsuit for everything from training, to relaxing.

All of these elements combined create an amazingly engineered piece of athletic training swimwear.

Purpose Driven Fashion

Not only does our swimwear help to clean the ocean, but we also use sales to help plant trees. We partner with organisation One Tree Planted, so every swimsuit sold plants a tree. We're committed to ethical and transparent production, so all of our swimwear is made fairly in a female-run factory in India, where workers have safe and equitable conditions.

 Hand-Illustrated Designs

As avid nature lovers, our swimwear features prints that celebrate our incredible earth. We first hand-draw these artworks using watercolour dyes, paint or pencil, before transforming them into a digital print. This means when you wear our swimwear, you know you're wearing something totally unique. 

Ethically Made Swimwear

Just like our commitment to creating swimwear that’s kind to the earth, we’re also passionate about ensuring our pieces are made fairly. Fit Aesthetica is made ethically in India, in a small, female-run factory, where workers have fair and safe conditions, and living wages. Jyoti, the business proprietor and founder, established her business to set an example for women (especially mothers) in business, and she endeavours to support single mothers, as well as all local women and men - providing them with new technical skills.

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